LEAD
GENERATION
Every Sales leader and Marketer needs a fast-paced, self-starter, critical thinker, resourceful, experienced, and tech-savvy right hand to generate MQLs and/or SQLs. The problem is that no one at the company is solely dedicated to that. It is usually SDRs o marketing interns in charge of the most critical function of the revenue-generating team; LEAD GENERATION.
Gobvio's Lead Generation managers are pioneers in finding your Message market fit. We test dozens of combinations of value propositions via cold email. We aim to match your different ICPs to different value props, features, and pain points to identify what messages get more qualified leads. Once we find which ones are working, we will then start prospecting and share with your SDRs so they can increase outreach with high-performing messages in specific prospect profiles.
HOW WE DO IT
Prospecting Roadmap
Once we start working together, we will create a prospecting roadmap that will allow us to match and test your ICPs, with their pains and your Value props, features, and solutions.
Experimentation & Adaptation
Once the Roadmap is approved, we will start prospecting at high volume, looking to see what works best and iterate on what is not working to create new matches.
Book discoveries
As we are experimenting there will be positive answers from prospects looking for a meeting, we will book them, so your sales team can start closing.
Meanwhile, once experiments show very positive patterns we will then share those campaigns with your SDRs or sales teams so they can start using them as well and increase the outreach.
Real examples of SDRs and BDRs creating intrigue through outbound sales prospecting
WHAT TO EXPECT?
