We all hate spam. The last thing we want is for our emails to end up in the dreaded spam folder, never to be seen again. But unfortunately, that happens all too often. Why?Spam filters.
These automated programs are constantly scanning emails for "spam trigger words" that hint at questionable content.
With the right knowledge, you can steer clear of dangerous terms and keep your emails out of the spam folder.
In this blog post guide, we'll cover:
The words you choose can sabotage your carefully planned email campaigns, look what happened to DockAtot, a global brand with 1 million subscribers that was sending every email directly to the spam folder.
We helped them get 100% deliverability right before Black Friday, saving months of work.Read the DockAtot case study here.
Let’s dive into it!
Spam filters analyze each incoming email and assign a "spam score" based on various factors:
One of the main things spam filters look for are blacklisted IP addresses and domains. Senders with poor reputations are more likely to be flagged as spam.
You can check your current IP and domain reputation using tools like MxToolbox and Talos Intelligence.
To build up a good sender reputation, be sure to use email authentication systems like SPF, DKIM, and DMARC. These help verify your identity as a legitimate sender.
Other tips include:
Providers also look at user interaction metrics like open and click rates. If many users delete or ignore your emails, it can hurt your sender's reputation.
Too many links to low-quality sites raise spam flags. Only link to relevant, high-authority resources.
Too many images and little text is a common spam technique. Maintain an appropriate balance in your emails.
And of course, spam filters look for specific words and phrases commonly used in spam emails. Avoiding these "spam trigger" terms is key.
Advanced spam filters go beyond keywords and analyze writing style, tone, and context as well. The focus should be crafting emails that engage subscribers and provide value.
Spam scores are calculated by email providers to determine the "spamminess" of an email, ranging from 1 to 10.
*this is how email providers rank your emails
You can check your spam score using a free tool like Mail-Tester. It will rank your email based on your reputation as a sender.
.png)
Maintaining a good spam score is crucial for ensuring your emails reach the inbox, safeguarding your sender reputation, and boosting the engagement rates.
A good spam score helps avoid being blacklisted by ISPs and protects your brand image.
.png)
For more details and examples on optimizing your email campaigns, check out this article on the best practices for Email Deliverability Success
.png)
If your emails get flagged as spam, engagement metrics like open and click rates will drop. Subscribers may also unsubscribe or report your messages, hurting the sender's reputation. Continued issues can lead to blacklisting.
Check your spam score at least monthly, or more often if sending large campaigns. Review spam reports after each significant email sent to catch problems early.
Combining tactics like list segmentation, authentication, monitoring metrics, avoiding spam words, and sending valuable content are most effective to maximize inbox placement.
Use a tool like Mission Inbox to maximize your email deliverability with automated warm-up processes and intelligent email verification.
We will be posting more about these topics on our LinkedIn Account, make sure to follow us there and we will keep you posted!
Spam filtering can significantly impact email marketing results if not handled properly. By understanding how spam filters work and optimizing your campaigns, your emails will consistently reach the inbox.
To discuss improving deliverability or leveraging AI to scale your marketing team, book a call here. We're happy to help analyze your current campaigns and provide strategic recommendations.
%20(1024%20x%20900%20px)%20(1024%20x%20800%20px).png)
%20(1024%20x%20900%20px)%20(900%20x%201024%20px)%20(1).png)
